About Us

Behind every cup of Flor a Fruto there's a multidisciplinary team that combines coffee tradition with science and design.

We are a family and professional team rooted in Chinchiná, Caldas, in the heart of Colombia's Coffee Axis. Four generations of coffee-growing tradition back us, but our vision looks forward: taking Colombian specialty coffee to the highest global level through fermentation science, full traceability, and direct trade.

The People Behind the Coffee

[ Photo: Miguel ]

Miguel Hoyos

CEO

Industrial Designer with a Master's in Coffee Economics & Science. Over 10 years connecting Colombian coffee with roasters in the United States, Australia, China, the Middle East, Chile, Denmark, and South Korea.

[ Photo: Cristian ]

Cristian Pabón

Lab Director

Food Engineer with a Master's in Agroindustrial Microbiology. Certified Q-Grader and SVA. Creator of the fermentation protocols that took our coffees from 82-84 to 85-88 SCA scores.

[ Photo: Andrés G ]

Andrés Giraldo

Specialty Coffee Technician

Export lot lab analyst (physical and sensory), microbiology lab assistant, and regenerative agriculture field analyst.

[ Photo: Mariana ]

Mariana Hoyos

Graphic Designer

Responsible for all of Flor a Fruto's visual identity: branding, packaging, and product design. Runs her own creative studio, El Altillo.

[ Photo: Ana ]

Ana Uribe

Commercial — Sydney, Australia

Over 10 years building commercial relationships. Connects Flor a Fruto with the Australian and Pacific market.

[ Photo: Andrés M ]

Andrés Muñetón

Finance & Accounting

Public Accountant with a Master's in International Taxation. Advises multiple coffee exporting companies in the region.

What Drives Us

Full Traceability

Every lot is completely traceable from the cherry on the tree to the export bag. We know exactly what happened at every stage.

Science + Tradition

Fermentation protocols designed with scientific rigor, applied with the agricultural knowledge of four generations of coffee growers.

Direct Trade

We work directly with roasters around the world. No unnecessary middlemen. Relationships built on trust and quality.

Let's Talk

Whether you're looking for specialty green coffee or want to learn more about our work, we're ready to talk.

Contact Us