Privacy Policy

Last updated: June 2026

This Privacy Policy describes how Flor a Fruto SAS, based in Manizales, Caldas, Colombia, collects, uses, and protects your personal information when you visit or make a purchase on florafruto.com (the "Site").

1. Personal information we collect

Device information: When you visit the Site, we automatically collect information about your web browser, IP address, time zone, and cookies installed on your device. We also collect information about the pages you visit, the search terms that brought you to the Site, and how you interact with it.

We collect this information using cookies, log files, and similar technologies. For more information about cookies and how to manage them, visit allaboutcookies.org.

Order information: When you make a purchase or request through the Site, we collect your name, billing and shipping address, payment information, email address, and phone number.

B2B contact information: When you complete sample request or business contact forms, we collect your name, company, email, country, and volume of interest.

2. How we use your information

We use the information collected to:

• Process orders, arrange shipments, and issue confirmations and invoices.
• Respond to sample requests and business inquiries.
• Communicate with you about your order or inquiry.
• Detect and prevent potential fraud.
• Improve and optimize our Site through browsing analytics.
• Send you information about our products if you have given your consent (newsletter).

3. Sharing information with third parties

We share your information with third parties that help us operate the Site:

• Shopify: E-commerce platform. Shopify Privacy Policy.
• PayU: Payment processor for transactions in Colombia.
• Google Analytics: Site usage analysis. Google Privacy Policy. You can opt out at tools.google.com/dlpage/gaoptout.
• Formspree: Contact form processing.

We may also share your information to comply with applicable laws, respond to legal requests, or protect our legal rights.

4. Data protection — Colombian law

In compliance with Law 1581 of 2012 (Personal Data Protection / Habeas Data) and Decree 1377 of 2013 of the Republic of Colombia, you have the right to:

• Know, update, and rectify your personal data.
• Request proof of the authorization granted for the processing of your data.
• Be informed about the use given to your data.
• Revoke the authorization and/or request the deletion of your data when you see fit.
• File complaints with the Superintendencia de Industria y Comercio (SIC) for violations of the law.

To exercise these rights, contact our data processing officer at info@florafruto.com.

5. Rights for European residents (GDPR)

If you are a resident of the European Economic Area, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. Please note that your information may be transferred outside of Europe, including to Colombia.

6. Data retention

We retain information from your orders and requests for our records unless you request its deletion. B2B contact form data is retained for the duration of the commercial relationship.

7. Minors

The Site is not intended for persons under 18 years of age.

8. Changes to this policy

We may update this Privacy Policy periodically. The last updated date is indicated at the beginning of this document.